Template · For marketing teams
How to brief Branded Merchandise.
What to include so we can come back with ideas and a clear quotation.
Occasion and who receives it
Team, clients, event guests or retail customers. This shapes every choice.
Quantity range and in-hand date
A range is fine. The date the goods must be in your hands matters most.
Budget
Per piece or in total, so we can suggest the right items and finishes.
Brand files
Brand guidelines, logo files and any colour references.
Must-haves and things to avoid
Items you want, materials or styles you don't, and anything already used before.
Example brief
Occasion: product launch event for partners and press.
Quantity and date: a few hundred kits, in hand the week before the event.
Budget: a set amount per kit, including packaging.
Brand files: guidelines and logo pack attached.
Must-haves: one apparel piece and one tech gift. Avoid: single-use plastic.